We thought we would include some information about registering a domain name. This is really the first step in setting up your website, or having a customized email address, etc. The great thing about domain registrations these days is that it really is a very affordable, if not down right cheap investment to make. You can also access this information by downloading our FREE eBook, “Building Your Website and More”.

When you register a domain name, you own that domain name for as long as you pay to be the registered owner (increments of a year). A domain can be registered for longer than a single year and up to ten years. New businesses or online endeavors just getting started tend to take things a little more cautiously and usually register a year at a time. Whereas, the more established businesses and the optimistic feel more confident in purchasing multi-year registrations. The benefit for doing so can be to eliminate the yearly step of remembering to renew their domain. Plus multi-year domain registration shows an established and dependable business.

A TOOLBOX TIP:
Purchasing more than one domain for your organization or business so that people can find you in a couple of different ways is a good idea. Especially, if you hold a .ORG extension to your domain—owning the .COM would be a good option. In case someone does not understand or hear your website address correctly.

Plus, registering and using multiple domain names and extensions is great for building your business and can help you create a dynamic online identity. When your register multiple domain names, you can:

• Keep your competition from registering a domain name that draws customers to them instead of you.
• Promote the different products and services you offer.
• Drive more traffic to your website.
• Enjoy more opportunities to market to–and be listed in–search engines.
• Create distinct advertising strategies that reach different target markets.
• Provide customers more ways to find you when searching the internet.
• Capture common misspellings of your domain name, instead of sending visitors to an error page.
• Protect your brand and online identity from those who may have unsavory purposes.

Start searching for a domain here…