You’re not alone when it comes to wanting to get recipients of your email marketing campaigns to open your emails. Often a lot of time and energy can be used up working just the right subject line to use. A lot of people feel like they are can feel like it can be a guessing game shooting an email bulls eye in the dark.
- Do you create your subject line before or after you’ve drafted the email content and picked your images?
- How much time do you spend contemplating or crafting the “perfect” subject line for your emails?
A good first impression can work wonders.
J. K. Rowling
Before you just to hit the “send” button on your next email campaign you may want to give pause. iContact reports that nearly 47% of email recipients open their emails based on the subject line.
Plus 69% of email recipients will reach for the “spam” button report based solely on the subject line. (Plus your subject line can be scanned by email security providers to determine if your email actually even makes it to the inbox.)
While subject lines may seem like a tedious task, they actually represent not only your email’s first impression in a subscriber’s inbox, but they also give yours or your client’s first impression.
(and on the ISP, or Inbox Service Provider, that’s actively scanning for engagement cues to determine if you’re spamming or not).
So take the extra time to work your subject line into part of your email content. It’s the key to your email treasure chest. Once the subscriber opens the email then they can click through with the goodies inside.
The bottom line for you, your business or your organization? Increased sales, donations and engagement which is priceless success.